October

12th

2011

Apple Users Are More Generous than PC and Android Users

October 12th, 2011 by johnhaydon

According to a recent study Razoo conducted, Mac users are more generous than PC users. iPad users give 40% more per donation than any other mobile device user! In fact, every iOS device gave more than Android or Blackberry.

Click the infographic below to expand for a closer look.

Social Fundraising Visualized

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Some Thoughts and More Numbers

Is it that Apple fans probably have higher incomes? Or is it that they’re more generous? Or is it that maybe the devices themselves influence how much someone gives?

Razoo analyzed more than 2 million visits and more than 130,000 individual donations, totaling $15,983,806! They looked at browser type, mobile device and operating systems and found some very compelling stats:

iPad (and iOS) Users Are the Most Generous Donors

Apple’s iOS device users are far more generous than Android, Blackberry and Windows mobile device users.

Average donation value by mobile device:

  • iPad $168.67
  • iPhone $102.80
  • Android $91.42
  • Blackberry $24
  • Windows $18.75

Mac Users Are More Generous than PC Users

The average donation from Mac users was 7.2% more than Windows users.

People using Safari (Apple’s browser) were also the most generous by a significant margin.

Average donation by browser:

  • Safari $134.77
  • Internet Explorer $122.11
  • Chrome $113.00
  • Firefox $111.34

Online Fundraising is Huge

Whether it’s the device, or the donor’s income that influences the generosity (it’s probably a combination), it’s important to note that they’re all web-based channels. This is obviously a positive sign that online fundraising not only is the fastest growing channel, it’s the most diverse.

Interested in seeing these same numbers in British Pounds?

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This entry was posted on Wednesday, October 12th, 2011 at 9:00 AM and is filed under Featured, News and Current Events, Social Fundraising, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://twitter.com/kamichat Kami Huyse

    That lines up with a recent e-Marketer study that shows iPhone users are more affluent in general, making $100K plusu00a0http://www.emarketer.com/Article.aspx?R=1008635

  • http://www.fundraising.co.uk HowardLake

    Thanks for this – intriguing. Have covered it on UK Fundraising:nnnhttp://www.fundraising.co.uk/news/2011/10/13/apple-users-donate-higher-average-amounts-says-razoocomnnAny chance of enlarging the pound sterling version to the same size as the US $ original ie. 600 pixels wide? Or making it available for embedding as well? Thanks.

  • http://twitter.com/ifdyperez Ifdy Perez

    Thanks for writing about it, Howard! I just requested a hi-res copy so I’ll get it to you u00a0 once I get it.

  • http://www.firasofting.com/blog/2011/les-pocesseurs-de-produits-apple-sont-plus-genereux-que-les-autres/ [Infographie] Les utilisateurs de produits Apple sont plus généreux que les autres | Firasofting

    [...] ce que qu’explique cette infographie qui est l’oeuvre de Razoo, un site spécialisé dans la levée de fonds pour réalisations de divers projets. L’étude [...]

  • http://nonprofit.hubs.digitalcommunityfoundation.org/fundraising/email-social-media-and-macs-fundraising-help-for-your-nonprofit/ Email, Social Media and Macs: Fundraising Help for Your Nonprofit – Nonprofit Hub – Nonprofit Hub

    [...] Apple Users are More Generous than PC and Android Users [Razoo] 0 Comments [...]

  • http://social.razoo.com/2011/10/email-fundraising-is-still-king/ Email Fundraising is Still King | Inspiring Generosity

    [...] week you saw the infograph comparing the generosity of Mac users and PC users. A conclusion from this Razoo study was [...]

  • http://www.mactrast.com/2011/10/infographic-apple-users-donate-more-than-pc-android-users/ Infographic: Apple Users Donate More Than PC, Android Users | MacTrast

    [...] research conducted by Razoo about online fundraising has produced some interesting results, suggesting that [...]

  • http://www.baleia.org/blog/fundraising-2/mac-android-pc-chi-dona-di-piu-nellinternet-mobile/ Mac, Android, Pc: chi dona di più nell’Internet mobile? | BaleiaBlog

    [...] Android, Pc: chi dona di più nell’Internet mobile? Vi segnaliamo un’interessante ricerca realizzata da Razoo, piattaforma per il fundraising on-line. Gli esperti di Razoo si sono domandati: chi dona di più [...]

  • http://www.codedemo5.com/wp/hiphop/vestibulum-at-ultricies-lacus Hiphop

    [...] Source 0 comments NEWS News stories that inspire and inform you to "do more than scratch the surface" in your community will be posted. [...]

  • http://social.razoo.com/2011/10/download-idealwares-free-social-media-decision-guide/ Download Idealware’s free Social Media Decision Guide | Inspiring Generosity

    [...] a wide variety of research is becoming increasingly available. Razoo published research on comparing Mac and PC users, and proof that email fundraising is still king. And Today, Idealware published the 2nd edition of [...]

  • http://social.razoo.com/2011/11/is-social-media-an-art-or-a-science/ Is online social media fundraising an art or a science? | Inspiring Generosity

    [...] to a huge body of research. Both Razoo and Blackbaud have collected a tremendous amount of data on online fundraising trends. There’s also the Millennial Donor Survey and the Social Media Decision [...]

  • http://dailymobileblog.net/2011/12/23/antarctica-is-free-symbian-puzzle-mobile-games/ Daily Mobile Blog

    Daily Mobile Blog…

    [...]Apple Users are More Generous than PC and Android Users | Inspiring Generosity[...]…

  • http://www.ArticleBanker.com/Art/566575/165/A-Method-to-Beautify-the-Archos-101.html archos 101

    archos 101…

    [...]Apple Users are More Generous than PC and Android Users | Inspiring Generosity[...]…

  • http://x-smartphone.com/-wildfire/ android

    android…

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  • http://www.robintel.ro/blog/social/despre-inegalitate-si-ilegalitate/ robintel

    robintel…

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  • http://www.redcross.org/portal/site/en/menuitem.d8aaecf214c576bf971e4cfe43181aa0/?vgnextoid=58d51a53f1c37110VgnVCM1000003481a10aRCRD redcross

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  • http://www.macweekend.com/index.php/?p=507 Mac Weekend

    [...] far more caring about others than those old, stinky, overweight PC people.  Donation tracking firm razoo looked specifically at which of these two groups is most giving.  Mac users give on average more [...]

  • http://ccssocialmedia.wordpress.com/2013/01/17/9-powerful-simple-ways-to-build-your-email-list-via-socialbrite/ 9 Powerful, Simple Ways to Build Your Email List (via Socialbrite) « Mission-Minded Media

    [...] is because people prefer to donate via email. A study by Razoo (see above) shows that email is the best way to optimize the transactional aspect of [...]

  • http://www.smallact.com/blog/nine-powerfully-simple-ways-to-build-your-email-list/ Nine powerfully simple ways to build your email list – Small Act

    [...] is because people prefer to donate via email. A study by Razoo shows that email is the best way to optimize the transactional aspect of [...]

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