Watch Out Black Friday, Here Comes #GivingTuesday!November 23rd, 2012 by christian
With Black Friday and Cyber Monday, November marks the kickoff to a season of buying gifts for others. And if we’re really being honest, it’s also when you spend a little extra on yourself.
This year, the National Retail Federation predicts that holiday spending will increase 4.1% to $586.1 billion. According to their survey, the biggest portion of shoppers’ budget will go towards gifts for family members, with the average person planning to spend $421.82 on children, parents, aunt, uncles . . . and more!
Sometimes the real meaning of the holidays gets lost amongst all the holiday shopping craziness of Black Friday and Cyber Monday. Enter #GivingTuesday, the antithesis to Black Friday and Cyber Monday.
#GivingTuesday is a movement that aims to put charitable giving back on the calendar for November. On Tuesday, November 27, various retailers, charities, online organizations, community centers, individuals, families and more will come together with one common goal: to help others and incentivize charitable giving.
Kathy Calvin, CEO of the UN Foundation, said, “#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism. The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
So this year, consider doing some of your shopping through GivingTuesday’s portal of retail partners. They’ll donate a portion of your purchase back to your local community. Or even better, make a decision this holiday season with your family and friends to allocate gift money to causes you’re passionate about!