Connect to Razoo
Yesterday, the Razoo team raised awareness and money for Yum! Brands World Hunger Relief project to benefit the World Food Programme. In all, 143 people contributed $4,815 to the effort. We had a significantly higher goal for the effort, BUT we think the campaign was successful from an advocacy and awareness standpoint. Georgetown University’s Center…
Last week, we talked a bit about small acts and how they can lead to change. Today, let’s talk about negativity, and how it undermines change. We want to inspire generosity, right? We want to change our society. Yet why do so many change agents point their fingers at people and say, “This is wrong!…
There’s a belief that a Like or petition signature doesn’t mean anything. Critics slam this behavior as slacktivism. That’s pretty bad news for those of us who have committed to making change happen in our personal networks. We use vehicles like walkathons, banquets and other fundraisers, petitions, social network updates with asks, requests to share…
This week Razoo reached a major milestone, $100 million in charitable giving. More than half of this incredible sum came in the past nine months. To celebrate Razoo is hosting a special sweepstakes for 100 people like you to win up to $2,500 for your favorite nonprofit. But first, let’s discuss how Razoo got to…
Most nonprofit community managers are in their 20s. In many ways this is a result of budget, and that the role is a tactical line job rather than a senior manager’s role. Look at all the negative hooplah from social media experts dismissing Cathryn Sloane’s claim that 25-year olds and younger should lead the profession….
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
