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We all know that professional sports teams are businesses. But we really don’t treat them like one, do we? We think of them more as celebrities that come to our events, and sign things for auctions. But sports teams can offer a lot more than star appeal, or a signed baseball. I learned this firsthand…
We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for “give the day.” Here’s how it works. Generous businesses support nonprofits by donating the profits from a day’s sales. This is different from what we’re…
Have you picked up that mother’s day gift yet? Me neither. But what do you give the woman that’s gotten the best gift of all: YOU! Easy. You buy her something that helps someone else that isn’t as fortunate! Here are four gifts that are sure to make mom and another feel special. Praise Mom…
With over 300 locations nationwide, you’ve probably shopped at Whole Foods, a chain of natural and organic food supermarkets based in Austin. Register Programs are as common to the Whole Foods checkout line as gum and candy are at other supermarket checkouts. Every month, a different local cause is featured and shoppers can donate $2…
I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble following how much from each sale is supporting the victims, and to which charity the money will go. You see a lot of different terms…
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
