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This past Monday I met with a few folks who are putting together a cycling event to raise money for Beth Israel Deaconess Memorial Hospital. When asked about any additional audiences we can reach out to, they mentioned that a local printer offered to print thousands of free brochures for the event like they’ve done…
A landing page is a page on your website where visitors complete a specific transaction, such as donating money or joining an email list. Your goal is to design these pages so that you get the most conversions. Converting visitors is way harder than it sounds. Bad design, uninspiring text, and slow load times are just…
When you share links on your Facebook Page, there are a number of factors that determine whether someone clicks on your link or not. The preview picture, the title, and your comments about the article all play a role in how clickable your link is. Here are five ways to tweak posted links on your…
By now, you probably realize that email is still the most effective way to get people to donate to your nonprofit. (Read this for a reminder.) And if you’re like most people, you realize that getting the most from your email list is a process of continual trail and error, testing, and learning. Here are…
One thing that we learned from the Koman debacle is that the best way to deal with a media crisis it to simply be prepared for one. And the best way to prepare for a crisis online is to have a strong, vibrant network who can help protect your organization. What are the goals of…
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Joe Waters
Author, Cause Marketing Blogger |
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Ifdy Perez
Editor and Social Media Zombie |
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Margie Clayman
Director of Client Development |
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Doug Weinbrenner |
