Posts by johnhaydon

June

19th

2013

Why Facebook Marketing Feels So Impossible

June 19th, 2013 by johnhaydon
young girl crying in front of laptop

It seems that most brands and nonprofits are still trying to get their head around what works on Facebook. What content works best, what time to publish updates, how to use sponsored stories are consistent themes being discussed among nonprofit marketers. But yet, these issues are just symptoms of bigger challenges that we all need…

June

12th

2013

Five Critical Attitudes That Boost Social Sharing

June 12th, 2013 by johnhaydon
Social media concept

Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content?  Here are…

June

5th

2013

Nine Ways to Catch More Fish With Your Website

June 5th, 2013 by johnhaydon
ocean fishes

From a pure conversion perspective, your website is nothing more than fishing gear. Your bait is what initially attracts visitors, your hook is your compelling content, and your net is your email, volunteer and donation forms. Nine Ways to Make Your Website More Awesome To improve your site’s ability to attract and convert email subscribers,…

May

29th

2013

Three ways to keep people interested AFTER an event

May 29th, 2013 by johnhaydon
Hunde Welpen feiern Party

All communities have a heart beat. Your nonprofit is the left ventricle, the community is the right ventricle. If you both stop pumping, guess what happens? Why engage fans after a campaign? The events over, they gave their money. So why continue to engage? They’ll know you’re the real deal if they see you care…

May

22nd

2013

Four Ways You Can Help Oklahoma Tornado Victims

May 22nd, 2013 by johnhaydon
oklahoma-tornado

Obviously we are all still reeling after a massive tornado tore apart Moore Oklahoma. Parents lost their children, children lost friends, neighbors lost neighbors. And many people are still missing! Family and friends first • For those who have family and friends in the area, Red Cross Oklahoma set up a resource to locate loved…