Posts by kenmueller

February

5th

2013

Why Your Nonprofit Needs a Social Media Policy

February 5th, 2013 by kenmueller
Photo by jenni from the block

Last week I offered 7 ways your nonprofit can involve employees in your social media efforts, with the understanding that they are among your best brand advocates, and can help you spread the word. Part of that understanding is the assumption that your organization allows its employees to use social media during working hours. Sadly,…

January

30th

2013

7 Ways to Involve Staff in Your Nonprofit’s Social Media

January 30th, 2013 by kenmueller
Photo by Simon Dean Media

Involving staff in your nonprofit’s social media strategy may be the extra boost you org needs to improve your its online presence. See, sometimes when an organization decides to become more social online, it’s often done in a bit of a vacuum. One of two things usually happen: Someone in management or ownership creates the…

January

24th

2013

The Essential Online Toolkit for Nonprofits

January 24th, 2013 by kenmueller
Photo by Blue Diamond Photography

There are so many different online tools available to us, and new ones popping up every day. It can get awfully confusing, and as a nonprofit, you have to spend your money and your time wisely, while maximizing your results. So, of all the options out there, which are the most important? Here’s a quick…

December

26th

2012

Give Nonprofits What They Need (Not Teddy Bears)

December 26th, 2012 by kenmueller
Photo by JunCTionS

The other day I read something on my Facebook wall from a friend who is a television reporter in Nebraska. His station was doing stories related to the school shooting in Newtown, CT, and how people are reaching to help out. In his comment, he noted that they had spoken to one woman who had…

December

21st

2012

The Salvation Army’s Red Kettle is Now Online

December 21st, 2012 by kenmueller
Photo by Salvation Army USA West

Is it possible to take a simple 19th century concept and bring it into the 21st century, while retaining it’s original charm? The Salvation Army is having quite a bit of success in doing just that with their online Red Kettle Campaign and other digital efforts. While we normally associate the Red Kettle with street…