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People support your organization for one reason: They view your organization as the agent of change they seek. If they had the resources, they’d make the changes they desire by themselves. But they don’t, and that’s why you’re in their lives. So when you tell the story of your cause, you need to show how supporters…
We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for “give the day.” Here’s how it works. Generous businesses support nonprofits by donating the profits from a day’s sales. This is different from what we’re…
In 2007, back when Livejournal was still my favorite online platform, I was running an organization called Homespun Helpers. The group existed solely in the online world, although in some cases some of our members truly befriended each other, and got to craft together. Our goal each year was to make and donate 3,000 items…
If you use Twitter, you know how important retweets are. If you don’t, retweets are the equivalent of a Facebook user sharing an update with all their friends. And like your website and your Facebook Page, call-to-actions can dramatically increase results. Dan Zarrella, of HubSpot, analyzed the use of call-to-actions for 2.7 million Tweets, using…
Have you picked up that mother’s day gift yet? Me neither. But what do you give the woman that’s gotten the best gift of all: YOU! Easy. You buy her something that helps someone else that isn’t as fortunate! Here are four gifts that are sure to make mom and another feel special. Praise Mom…
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
