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We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for “give the day.” Here’s how it works. Generous businesses support nonprofits by donating the profits from a day’s sales. This is different from what we’re…
With over 300 locations nationwide, you’ve probably shopped at Whole Foods, a chain of natural and organic food supermarkets based in Austin. Register Programs are as common to the Whole Foods checkout line as gum and candy are at other supermarket checkouts. Every month, a different local cause is featured and shoppers can donate $2…
I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble following how much from each sale is supporting the victims, and to which charity the money will go. You see a lot of different terms…
Nonprofits say they want to move from corporate handouts to corporate partnerships, but ignorance–not opportunity–may be what’s holding them back. One example is the Dollars for Doers program (aka Volunteer Grants) that many companies offer. Dollars for Doers is a matching gift program for volunteerism that rewards volunteer hours with a company donation to the…
Entrepreneur Luca Pivato has a simple mission. Amidst all the online shopping sites, he’s convinced the world needs at least one cause shopping site where consumers can buy the things they want, at a great savings, and support the causes they love with each and every purchase. That’s why Pivato started Recoup.com. Recoup With…
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
