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For the past two weeks, we have been discussing how to approach fundraising on social media sites through the prism of the book Influence Marketing, by Danny Brown and Sam Fiorella. In the first post we talked about how influence marketing as a strategy has been evolving over the last few years, and last week…
Last week we talked about how a lot of companies and organizations approach social media based on the idea of “the influencer.” The hope is that if a very well-known person shares your content, you’ll get a lot of exposure, and hence, you will succeed in increasing sales or raising funds. As Danny Brown and…
I just finished reading a book called Influence Marketing, authored by Danny Brown and Sam Fiorella. The book primarily is a marketing book. It talks about how the long-standing relationship between brands and their “audience” has been altered by the strange new world of social media. It talks about how new platforms have evolved to…
Want to be Geoff Livingston‘s guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Geoff’s blog). A decision will be made tomorrow morning based on comments on both blogs. Customers…
Image by Sean MacEntee The short answer to the titular question is no, not yet. That is unless your network is part of the early adopter community in the social media and technology sectors. Otherwise, it is highly unlikely that you have significant networks on Google+, and online fundraising will not be as fruitful as…
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
