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Earlier this year, two professors released a study showing that companies donate more around big events such as the Superbowl or the Olympics. This probably isn’t groundbreaking news for those of us who follow the rhythms of corporate giving. But the findings definitely punctuate the value of massing our fundraisers around special occasions, holidays, and “big…
We all know that professional sports teams are businesses. But we really don’t treat them like one, do we? We think of them more as celebrities that come to our events, and sign things for auctions. But sports teams can offer a lot more than star appeal, or a signed baseball. I learned this firsthand…
ClimbCorps is the brainchild of one of Boston’s best hospitals, Brigham & Women’s, and Steven Biondolillo, a founder and leader in the walk-fundraising movement in this country. Way back in 1984, Steve coined the term signature event, which nonprofit professionals use to describe their major fundraising events. Building fundraisers are not new. The American Lung…
Quick! What do you think when you see the words “nonprofit?” Idealism? Humanitarianism? Visionaries who make the world a better place? Yes! Also, lack of business savvy (that whole “not for profit” thing), lack of budget, and lower pay . . . not so “yay.” And I’d respectfully submit, that those last two things tend…
I spent a couple days last week in Atlanta teaching nonprofits how to identify and leverage their assets. Assets are anything a nonprofit has that it can use to identify, cultivate, and execute win-win partnerships with a business partner. I encouraged the attending nonprofits to leave no stone unturned. – Do you have a large,…
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
