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This guest post is from Jonny Moy, Development Assistant at Little Lights Urban Ministries, a small nonprofit that fundraised $80,000 in 24 hours during Give to the Max Day in DC last fall. I asked Jonny to tell us their secret. We all know that relationships take work . . . sometimes a lot of…
These days, social change online seems to always involve a central figure–a hero, if you would. Whether it’s the individual cause champion rallying online influencers and donors, or a benevolent foundation driving a program of change. Yet, in reality while the hero myth makes an attractive narrative it belies the truth. You need to be…
I watched one of my favorite films recently, The Prestige. Set in 19th century London, the movie depicts the rivalry of two talented magicians, played by Hugh Jackman and Christian Bale. It’s a great movie, and has an ending I promise you’ll love. The movie opens and ends with the words of a character…
Perhaps you have seen Coke’s Arctic Home cause marketing campaign to preserve the polar bears’ habitat and combat climate change. This stunning campaign is continuing through the winter until the IMAX film To the Arctic is released this spring. It marks the first time in recent memory that Coke has tied itself to a national…
Ever feel the like chips are down? Don’t you wish you were a super hero so you can save the day? You, too, can be Tony Stark a.k.a. Iron Man–at least for your fundraiser–and turn it around. Here’s how: 1) Make It Personal Do you think Tony Stark fights arch villains because it’s professional? Hell,…
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Joe Waters
Author, Cause Marketing Blogger |
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Ifdy Perez
Editor and Social Media Zombie |
