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I just finished compiling my picks for the Best Cause Marketing Campaigns of 2012. I have a list on my blog by cause marketing category, and an expanded collection of thirty campaigns on Pinterest. Check them out, and let me know what was your favorite campaign of 2012 (even if it wasn’t on my list!)….
Donors and businesses are waking up to the many benefits of supporting a cause. It’s good for the world, and good for business. But not all nonprofits are created equal. Both donors and businesses are spending more time sifting through their choices to pick the right cause. In order of importance, here’s what they’ll be…
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
