Connect to Razoo
Did you know there are hidden costs that come with a free website? Lately I’ve been chatting a few small nonprofits about converting their current website (built for free by a friendly volunteer) to WordPress. These conversations usually start with exploring what they think is broken, how their current site performs, how effective it converts, and…
The other day I read something on my Facebook wall from a friend who is a television reporter in Nebraska. His station was doing stories related to the school shooting in Newtown, CT, and how people are reaching to help out. In his comment, he noted that they had spoken to one woman who had…
We’ve already covered the obvious ways to say thank you—which is clearly saying “thank you” to someone—but have you thought of the not-so-obvious ways your organization is showing its gratitude? Oh yeah, there are many things your donors are seeing about you that can either say “we really appreciate what you’ve contributed to our cause”…
Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support….
Last week, we talked about Facebook memes–what works and what may not work. This week, I want to talk a bit about where to put the “donate” button on your website. As an NPO, this button is all-important, and therefore the decision on where it should go is also extremely important. In order to give…
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Sohini Baliga
Writer, Communicator, Herder of Cats |
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Margie Clayman
Director of Client Development, Clayman Advertising |
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John Haydon New Ideas for nonprofits |
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Geoff Livingston
Author, Marketing Strategist |
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Ken Mueller
Social Communicator & Strategist |
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Ifdy Perez
Editor and Social Media Zombie |
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Joe Waters
Author, Cause Marketing Blogger |
